Paid Ads Management

Paid ads built around real conversions

Devmenta plans, builds and manages Google, Meta and TikTok campaigns, with conversion tracking set up before any budget is spent, so your ads are judged on sales, bookings and leads rather than clicks.

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Quick answer

Devmenta is a Google Ads and Meta Ads management agency in Karachi, Pakistan, running Google Search, Shopping and YouTube, Facebook and Instagram, and TikTok campaigns with retargeting and pixel and conversion tracking. Ad management is included in the Scale plan at $1,199 a month ($6,000 billed yearly) with a 30-day money-back guarantee. Ad spend is paid to the platforms and is separate from Devmenta's fee.

$1,199Scale plan / month, ad management included

30-daymoney-back guarantee

Nolock-in contract

What does Devmenta's ad management include?

Devmenta's ad management covers strategy, campaign build, creative, tracking, ongoing optimization and monthly reporting across Google, Meta and TikTok. Tracking comes first, because campaigns optimized on bad data spend your money learning the wrong lessons.

Google Ads: Search, Shopping (with a Merchant Center product feed) and YouTube campaigns.
Meta Ads: Facebook and Instagram prospecting and retargeting, including Reels and Stories placements.
TikTok Ads: short-form video campaigns, using the Reels, Shorts and AI-generated video skills of Devmenta's social media team.
Tracking: GA4, Meta pixel and conversion events, so platforms optimize for purchases and leads.
Retargeting campaigns: audiences built from site visitors, cart abandoners, video viewers and past customers.
Landing pages: because Devmenta also builds websites, the page your ads send people to can be fixed too.

How much does Google Ads and Meta Ads management cost?

Ad management is part of Devmenta's Scale plan at $1,199 a month or $6,000 billed yearly, which also covers the website, GA4 and Meta pixel setup, monthly SEO reporting, email flows and 24/7 monitoring. Ad spend is separate: it is paid to Google, Meta or TikTok, and you decide the budget.

Many agencies charge a percentage of ad spend, often 10 to 20%, on top of a minimum fee, so their fee rises whenever your budget does. Devmenta's Scale plan is a fixed monthly price with no lock-in. Multi-market campaigns are quoted separately; see pricing.

Which ad platform should you start with?

Start where buying intent already exists. Google Search and Shopping reach people actively looking for what you sell, while Meta and TikTok create demand among people who fit your customer profile but are not searching yet. Most small businesses should prove one channel before adding a second.

Google Search: service businesses such as clinics, contractors and consultants, where people search with clear intent.
Google Shopping: online stores with a product feed and clear prices. See Shopify development.
Meta (Facebook and Instagram): visual products, local services, events and retargeting.
TikTok: younger audiences and products that demo well in short video.

Affordable ad management for small businesses: what budget do you need?

There is no universal minimum, but a test budget must be large enough to produce meaningful conversion data within a few weeks. Devmenta sizes your starting budget from the click costs in your market and the value of an order or lead, then scales only what works.

Small budgets work best when concentrated: one platform, a tight set of keywords or audiences, and retargeting to bring back visitors who did not convert the first time.

Why hire an ad management agency in Pakistan?

A Pakistan-based team gives you hands-on campaign management at a fixed monthly price that is often well below US and UK agency rates. Devmenta works on Pakistan Standard Time (UTC+5), overlapping the full UK and UAE/Saudi working day and US East Coast mornings, with calls on Zoom, Google Meet or WhatsApp.

Devmenta recommends that ad accounts, pixels and Merchant Center stay in your business's name, with Devmenta added as a user or partner, so your data and account history stay with you.

How to choose a PPC management agency

Choose a PPC agency that sets up conversion tracking before spending your budget, reports on cost per sale or lead rather than clicks, and leaves the ad accounts in your name. Watch for these red flags:

Promises of guaranteed sales or a fixed return on ad spend.
Reports full of impressions and click-through rates but no revenue or leads.
No admin access to your own ad accounts.
Long minimum contracts. Devmenta has no lock-in and a 30-day money-back guarantee.

What you get

Everything included, nothing vague.

Tracking setup

GA4, Meta pixel and conversion events configured and tested before campaigns go live.

Campaign structure

Search, Shopping, YouTube, Meta or TikTok campaigns built around your products, services and margins.

Ad creative

Ad copy, static creatives and short-form video from the team behind Devmenta's social media work.

Retargeting audiences

Site visitors, cart abandoners, engaged viewers and customer lists turned into retargeting and lookalike audiences.

Ongoing optimization

Bids, budgets, keywords, audiences and creative adjusted on cost per result, not vanity metrics.

Monthly report

Spend, conversions, cost per result and return on ad spend, with what changed and what is next.

How it works

From first call to launch.

Audit
We review existing ad accounts, tracking, landing pages and past results, or start a clean setup.
Track
Pixels, GA4 and conversion events are installed and verified so results can be measured.
Launch
Campaigns go live on one or two channels with a set test budget and a clear success metric.
Optimize
We cut what is not converting, scale what is, and refresh creative before audiences tire of it.
Report
A plain-English monthly report covers results and agrees the next month's plan.

Proof, not promises

Real work you can click.

See all 30+ projects →

Live projectAnfield Pharmacy UKUK pharmacy website with online ordering and an orders dashboard for refunds and best-sellers, plus full social media management.Live projectSalma AmirClothing brand website and Instagram growth with AI-generated videos and daily content, the same short-form skills used in Meta and TikTok creative.Live projectTaj Restaurant & BanquetRestaurant and banquet hall site with online ordering and catering, giving paid traffic a direct path to an order.

FAQ

Questions, answered.

Devmenta includes Google Ads and Meta Ads management in its Scale plan at $1,199 a month, or $6,000 billed yearly, with a 30-day money-back guarantee and no lock-in. Ad spend is separate and paid to the platforms. Many agencies instead charge a percentage of ad spend on top of a minimum fee, so their costs rise as your budget grows.

No, ad spend is not included in Devmenta's management fee. The fee covers strategy, setup, creative, optimization and reporting, while the budget for clicks and impressions is paid to Google, Meta or TikTok separately. You set and control that budget, and Devmenta recommends keeping the ad accounts in your own business's name.

A good starting Google Ads budget is one large enough to generate a meaningful number of conversions within a few weeks, which depends on your click costs and lead value. Devmenta sizes the starting budget from your market's cost per click and your average order or lead value, starts on one platform and scales only what converts.

Yes. Devmenta manages Meta Ads across Facebook and Instagram, including feed, Stories and Reels placements, prospecting campaigns and retargeting. Campaigns run on a properly installed Meta pixel and conversion events, and creative comes from the team that produces Devmenta's social media content, including Reels, motion graphics and AI-generated video.

Yes. Devmenta runs TikTok ad campaigns for brands whose products demo well in short video, often alongside Meta Ads so the same creative can be tested on both platforms. Devmenta's social media team produces Reels, Shorts, motion graphics and AI-generated video, and that creative work carries straight into TikTok ads.

Yes. Devmenta sets up Google Shopping campaigns for Shopify and WooCommerce stores, including the Merchant Center product feed, conversion tracking and campaign structure. Because Devmenta also builds and optimizes online stores, product titles, images and landing pages can be improved at the source, not only inside the ad account.

Retargeting campaigns show ads to people who already visited your site, watched your videos or added to cart without buying. Most businesses with steady traffic benefit, because these people already know the brand. Devmenta builds retargeting audiences on Google and Meta from pixel and GA4 data, with frequency caps so the ads do not feel intrusive.

No. Devmenta does not guarantee a return on ad spend, because results depend on your product, pricing, market and competition as much as on campaign management. Devmenta commits to correct tracking, disciplined testing and honest monthly reporting on cost per sale or lead, and every plan carries a 30-day money-back guarantee.

Hiring a Pakistan-based ad agency like Devmenta gets you full campaign management at a fixed monthly price that is often well below US and UK agency rates. Devmenta works on Pakistan Standard Time, which overlaps the full UK and Gulf working day and US East Coast mornings, and it serves clients in 20+ countries.

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