Email Marketing

Email flows that bring customers back

Devmenta sets up and runs Klaviyo, Mailchimp and HubSpot email programs: welcome, abandoned-cart and win-back flows, branded newsletters, and the SPF, DKIM and DMARC records that keep your email out of spam.

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Quick answer

Devmenta is an email marketing agency in Karachi, Pakistan that builds Klaviyo, Mailchimp and HubSpot programs for Shopify stores and service businesses: welcome, abandoned-cart and win-back flows, newsletter design, segmentation, and SPF, DKIM and DMARC deliverability setup. Email flows are included in Devmenta's Scale plan at $1,199 a month, and standalone email programs are quoted to scope.

3core flows: welcome, abandoned cart, win-back

$1,199Scale plan / month, email flows included

30-daymoney-back guarantee

What does an email marketing agency do?

An email marketing agency plans, builds and maintains the automated flows and campaigns that turn subscribers and one-time buyers into repeat customers. At Devmenta that means platform setup, flow strategy, copy and design, deliverability and reporting, not just a monthly newsletter.

Automated flows do most of the work. They trigger on behavior, such as signing up, abandoning a cart, buying or going quiet, and keep running once built. Campaigns like newsletters and product launches sit on top.

Which email flows should a store set up first?

Start with welcome, abandoned-cart and win-back flows. They target the moments when intent is highest or slipping, and together they cover new subscribers, almost-buyers and lapsed customers. A post-purchase flow is usually next.

Welcome series: a short sequence introducing the brand, best-sellers and any first-order offer.
Abandoned cart and checkout: reminders sent within hours of a cart being left, showing the exact products.
Post-purchase: order follow-up, care or usage tips, review requests and relevant cross-sells.
Win-back: a sequence for customers who have not ordered in a set period.

Klaviyo, Mailchimp or HubSpot: which platform should you use?

Klaviyo suits most Shopify stores, Mailchimp suits smaller lists and newsletter-led businesses, and HubSpot suits service and B2B companies that need email tied to a CRM. Devmenta works in all three and recommends one based on your store, list size and budget.

Platform subscriptions are billed by Klaviyo, Mailchimp or HubSpot and are separate from Devmenta's fee.

Klaviyo: deep Shopify integration, product and order data inside every email, strong segmentation.
Mailchimp: simple to run in-house, well suited to newsletters and smaller lists.
HubSpot: email inside a full CRM, useful when leads go through a sales process. See CRM development.

Email deliverability: SPF, DKIM and DMARC

If your domain is not authenticated with SPF, DKIM and DMARC, more of your email lands in spam or is rejected outright. Gmail and Yahoo now require bulk senders to authenticate, offer one-click unsubscribe and keep spam complaint rates low.

Devmenta configures the DNS records, sets up a branded sending domain in your platform, starts DMARC in monitoring mode and tightens the policy once reports show legitimate mail passing. Lists are cleaned and inactive contacts are sunset so they do not drag down inbox placement.

How much does an email marketing agency cost?

Devmenta includes email flows in its Scale plan at $1,199 a month or $6,000 billed yearly, alongside the website, e-commerce, GA4 and Meta pixel, monthly SEO reporting, ad management and 24/7 monitoring. If you only need email, Devmenta quotes it to scope.

US and UK email agencies often charge retainers of a few thousand dollars a month, sometimes with separate setup fees. Every Devmenta plan has a 30-day money-back guarantee and no lock-in. See pricing.

Why work with a Pakistan-based email marketing team?

A Pakistan-based team like Devmenta gives you platform setup, design and ongoing management at a fixed monthly price, with working hours on Pakistan Standard Time (UTC+5) that overlap the full UK and Gulf working day and US East Coast mornings.

Whoever you hire, ask to see flows they have built, how they handle deliverability, and whether the account stays in your name. Devmenta builds inside your own Klaviyo, Mailchimp or HubSpot account, so the list and the flows remain yours.

What you get

Everything included, nothing vague.

Platform setup

Klaviyo, Mailchimp or HubSpot connected to your Shopify store, WooCommerce store or website forms, with data syncing correctly.

Core automated flows

Welcome, abandoned-cart, post-purchase and win-back flows written, designed and tested.

Newsletter template

A branded, mobile-friendly template your team can reuse for campaigns and launches.

Deliverability setup

SPF, DKIM and DMARC records, a branded sending domain and list-hygiene rules.

Signup forms

Pop-up and embedded forms that grow your list without slowing the site down.

Monthly reporting

Revenue or leads from email, flow performance, list growth and deliverability health.

How it works

From first call to launch.

Audit
We review your platform, list, existing flows and DNS records, and check where your email currently lands.
Authenticate
SPF, DKIM and DMARC are fixed first, because nothing else matters if mail goes to spam.
Build flows
Core flows are written, designed, connected to store data and tested before they switch on.
Send campaigns
Newsletters and launch emails go out on a planned calendar to the right segments.
Optimize
Subject lines, timing, offers and segments are tested and refined each month.

Proof, not promises

Real work you can click.

See all 30+ projects →

Live projectAnfield Pharmacy UKUK pharmacy website with online ordering and an orders dashboard for refunds and best-sellers: the order data that post-purchase and win-back emails build on.Live projectTaj Restaurant & BanquetRestaurant and banquet hall site with online ordering and catering inquiries.Live projectHarmain EnterprisesUniform manufacturer site with a full Urdu translation layer and a quote request flow, a B2B lead path where follow-up email matters.

FAQ

Questions, answered.

Devmenta includes email flows in its Scale plan at $1,199 a month or $6,000 billed yearly, and quotes standalone email marketing to scope. Platform fees for Klaviyo, Mailchimp or HubSpot are separate and billed by the platform. Every Devmenta plan has a 30-day money-back guarantee and no lock-in contract.

For most Shopify stores, Klaviyo is the stronger choice because it pulls product, cart and order data straight into flows and segments. Mailchimp can still suit small stores that mainly send newsletters on a tight budget. Devmenta works with both and recommends one based on your list size, product range and how much automation you need.

An abandoned cart flow is an automated series of emails sent to shoppers who added products to their cart or started checkout but did not buy. Devmenta typically builds two or three reminders spaced over a few days, showing the exact products left behind, and saves any discount for the last email so customers are not trained to wait for one.

SPF, DKIM and DMARC are DNS records that prove your emails really come from your domain, and without them your mail is far more likely to land in spam. SPF lists approved senders, DKIM signs each message, and DMARC tells inboxes what to do with failures. Devmenta sets up all three as part of its email work.

Marketing emails usually go to spam because of missing authentication, sending to old or unengaged contacts, or high complaint rates. Devmenta checks SPF, DKIM and DMARC first, then reviews list sources, bounce and complaint rates and sending patterns, and fixes them with a branded sending domain, list cleaning and sunset rules for inactive subscribers.

Core Shopify email automation, meaning welcome, abandoned-cart, post-purchase and win-back flows, usually takes a few weeks to plan, write, design and test. Devmenta authenticates your domain first, connects Klaviyo or another platform to Shopify, then builds and tests each flow before switching it on, so nothing goes live half-finished.

Yes. Devmenta designs branded, mobile-friendly newsletter templates and can plan and send regular campaigns such as product launches, offers and updates. Templates are built so your team can reuse them, and campaigns go to targeted segments rather than your whole list, which protects deliverability and keeps unsubscribes down.

Yes. Email platforms, store integrations and DNS records work the same wherever the agency is based, and Devmenta serves clients in 20+ countries. Devmenta works on Pakistan Standard Time, which overlaps the full UK and Gulf working day and US East Coast mornings, and schedules sends for your customers' time zone.

Yes. Devmenta works with HubSpot for service and B2B businesses that need email connected to a CRM, from lead nurture sequences to follow-ups after a quote request. Devmenta also builds custom CRMs and portals, so email can be tied into the system your sales team already uses.

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